220 Wears Valley Rd Store & Pharmacy Open 24 hours! This is the largest and closest grocery store to the Wears Valley Area. It is very busy at all times of the year and not a very pleasant experience if you don't like crowds! The best time to shop here is very early in the morning or late at night. From Wears Valley, take route 321 to the north towards Pigeon Forge, Just before you get to the parkway, store will be on your left.